The West Arms

North East Wales pub pours into final 13 for coveted pub award

North East Wales pub secures spot in semi-finals of LOYA 2022 award

Charming North East Wales pub, The West Arms, has reached the semi-finals of the coveted Licensee of the Year Award 2022 (LOYA) by the British Insititute of Innkeepers.  

Semi Finalist Light LOYA 2022 Badge

Located in the quiet village of Llanarmon DC in North East Wales, owners Nicky and Mark Williamson, have spent the past 4 years passionately restoring this charming 16th Century Country Inn to its former glory.  

The Licensee of the Year Award 2022 (LOYA) remains one of the industry’s most prestigious awards for an individual or partnership of licensees in the industry. 

“We are naturally thrilled at this news”, says Mark Williamson, co-owner of The West Arms.  

“Our pub is the heartbeat of our village and despite the toughest times has retained its charm as being a memorable place for people to come together. To get this far and up against fierce competition is an absolute honour for us and a testament to the hard work our team puts in to keep The West thriving.” 

In 2021 the inn received a refreshing upgrade including a new beer garden to allow guests to enjoy time together in the Welsh countryside post lockdown.  

Steven Alton, BII CEO commented: “Our Licensee of the Year Award is the most prestigious & hard-fought award, showing the excellence in our sector; our Semi-Finalists are of a fantastic standard. 

“We are proud that the awards process this year, more than ever, is offering a value-added experience to all those involved with business insight and the chance to evaluate your business available at every stage from mystery diner visits and feedback, right through to our final judging day at Sky HQ.” 

A rigorous selection process gives entrants the opportunity to assess their business at every turn, with mystery diner visits, a spotlight on all areas including marketing, sustainability, training & development and community.  

At the heart of the selection process is the role businesses have played in their communities and the way they have supported their teams.  

A North East Wales Pub oozing charm and character

The West Arms offers an authentic Welsh experience with 16 cosy rooms and an award winning restaurant and has recently been recognised with a County Winner title for Clwyd in the National Pub & Bar Award 2022 as well as being celebrated as ‘best pub North Wales’ by Wales online. 

The West Arms Llanarmon DC Photo Credit Thea Bronlund
The West Arms is hidden in a quiet village called Llanarmon DC in North East Wales.

Pub industry’s most desirable award

Selected from a field of over 300 entrants, the largest number of nominations for the awards in the last 5 years, the 13 Semi-Finalists have reached this far in the awards on the basis of their exceptional work (evidenced in their mystery diner visit, financial and web presence audits). 

Joining The West Arms in the 2022 Licensee of the Year Semi-Finals are:  

Amanda & Nick Hemmings – Heron Inn, Truro
Mark Annear – The Cott Inn, Totnes, Devon
Sam Hopkins – Dartmoor Halfway Inn, Newton Abbey
Michael Pearson & Charlotte Salaman – The Wych Elm, Kingston Upon Thames 
Ruth & Andrew Seggie – Howard Arms, Carlisle
Joe Buckley – Tollemache Arms, Harrington
Henry Pearman – Ye Olde Horseshoe Inn, Belbroughton 
Mark & Nicky Williamson – The West Arms, Dyffryn Ceiriog 
Rumit & Tosh Lakhani – The White Horse,, Wotton-Under-Edge
Stuart Fox & Julian Crowley – The White Horse, Dover
James Lyon Shaw – The Greene Oak, Windsor
Michelle Proud – The Falcon, Prudhoe
Jane Jenkins – The Garthangharad, Llywyngwril 

Finalists will be announced in June 2022.  

The BII is the leading independent licensee support organisation for individuals working in hospitality, with 10,000 individual members running premises across the UK – predominantly tenanted, leased, managed and freehold pubs.